Global Internet Audience

 

Global Internet Audience Surpasses 1 billion Visitors,

According to comScore

 

Asia-Pacific Region Accounts for 41 Percent of Internet Users 

China Ranks as Largest Internet Population in the World

 

LONDON, U.K., January 23, 2009 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service.

 

The Asia-Pacific region accounted for the highest share of global Internet users at 41 percent, followed by Europe (28 percent share), North America (18 percent share), Latin-America (7 percent share), and the Middle East & Africa (5 percent share).

 

Total Worldwide Internet Audience: Regional Breakdown Ranked by Total Unique Visitors (000)* December 2008 Age 15+, Home & Work Locations Source: comScore World Metrix
Region	Total Unique Visitors (000)	Share of Total Worldwide Internet Audience (%)
Worldwide	1,007,730	100.0%
Asia Pacific	416,281	41.3%
Europe	282,651	28.0%
North America	185,109	18.4%
Latin America	74,906	7.4%
Middle East & Africa	48,783	4.8%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

 

“Surpassing one billion global users is a significant landmark in the history of the Internet,” said Magid Abraham, President and Chief Executive Officer, comScore, Inc. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.”

 

Chinese Internet Audience Outranks U.S.

China represented the largest online audience in the world in December 2008 with 180 million Internet users, representing nearly 18 percent of the total worldwide Internet audience, followed by the U.S. (16.2 percent share), Japan (6.0 percent share), Germany (3.7 percent share) and the U.K. (3.6 percent share).

 

Top 15 Countries by Internet Audience Ranked by Total Unique Visitors (000)* December 2008 Age 15+, Home & Work Locations Source: comScore World Metrix
Country	Total Unique Visitors (000)	Share of Total Worldwide Internet Audience (%)
Worldwide	1,007,730	100.0%
China	179,710	17.8%
United States	163,300	16.2%
Japan	59,993	6.0%
Germany	36,992	3.7%
United Kingdom	36,664	3.6%
France	34,010	3.4%
India	32,099	3.2%
Russia	28,998	2.9%
Brazil	27,688	2.7%
South Korea	27,254	2.7%
Canada	21,809	2.2%
Italy	20,780	2.1%
Spain	17,893	1.8%
Mexico	12,486	1.2%
Netherlands	11,812	1.2%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

Google Sites Ranks as Top Internet Property Worldwide

The most popular property in the world in December was Google Sites, with 777.9 million visitors, followed by Microsoft Sites (647.9 million visitors), Yahoo! Sites (562.6 million visitors). Facebook.com, which has grown a dramatic 127-percent in the past year to 222 million visitors, now ranks as the top social networking site worldwide and the seventh most popular property in the world.  

 

Top 15 Worldwide Properties Ranked by Total Worldwide Unique Visitors (000)* Age 15+, Home & Work Locations December 2008 Source: comScore World Metrix
Property	Total Unique Visitors (000)	% Reach of Total Worldwide Internet Audience
Total Worldwide Internet Audience	1,007,730	100.0%
Google Sites	775,980	77.0%
Microsoft Sites	646,915	64.2%
Yahoo! Sites	562,571	55.8%
AOL LLC	273,020	27.1%
Wikimedia Foundation Sites	272,998	27.1%
eBay	240,947	23.9%
Facebook.COM	221,791	22.0%
Amazon Sites	187,354	18.6%
CBS Corporation	178,844	17.7%
Fox Interactive Media	172,841	17.2%
Ask Network	164,513	16.3%
Apple Inc.	161,500	16.0%
Tencent Inc.	158,617	15.7%
Baidu.com Inc.	152,447	15.1%
Adobe Sites	123,623	12.3%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

출처: http://www.comscore.com/press/release.asp?press=2698

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월 인터넷 이용자 '10억명' 돌파

기사입력 2009-01-25 11:51 이정일 jaylee@asiae.co.kr

컴스코어 12월 자료(단위 1천명)

월 기준으로 전 세계 인터넷 이용자가 마침내 10억명을 돌파했다.

24일(현지 시각) 시장조사기관 컴스코어(ComScore)에 따르면, 지난 해 12월 한 달간 전 세계 인터넷 이용자는 10억명을 넘어서 역대 최고 기록을 달성했다. 이 가운데 아시아 태평양 지역의 인터넷 이용자가 전체 41.3%를 차지했으며 유럽(28%), 북미(18%), 남미(7%) 순이었다.

국가별 인터넷 이용자 수에서는 중국이 1억7970만명으로 미국(1억6330만명)을 제치고 1위에 올랐다. 이어 일본(6000만명), 독일(3700만명), 영국(3670만명), 프랑스(3400만명) 등이 뒤를 따랐다.

우리나라는 2730만명으로 인도(3210만), 러시아(2900만명), 브라질(2770만명)에 이어 10위에 랭크됐다.

컴스코어의 매지드 아브라함 CEO는 "10억명 이후 20억명 돌파 시기는 우리가 생각하는 것보다 훨씬 빠를 것이며, 30억명 돌파는 더더욱 빨리 진행될 것"이라며 전 세계 인터넷 이용자가 지속적으로 늘어날 것으로 전망했다.

한편, 이번 조사에서는 구글이 7억7800만명의 방문자를 기록해 마이크로소프트(6억4800만명), 야후(5억6300만명)을 제치고 1위 검색 사이트임을 다시 한번 입증했다.

이정일 기자 jaylee@asiae.co.kr

 

기사 출처: http://www.asiae.co.kr/uhtml/read.php?idxno=2009012511142412187

 

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참고: Yahoo! outclassed Google in Asia-Pacific

Published July 9th, 2007 in Online Marketing, Search Engines

Tags: google, msn, online internet usage, topsites in asia pacific, yahoo.

According to the ComScore, Yahoo has emerged as the most visited site in Asia-Pacific Region.

Yahoo is way ahead of it’s rivals Google and MSN sites. Seven of the Asia-Pacific countries studied rank Yahoo in the number one position, as against MSN (no.2) and Google (no.3).

 

Other significant findings of the study are:

• South Korea has the greatest Internet usage rate (65% of the population) in May, Australia (62%), New Zealand (60%) and HongKong (59%)
• China has the largest online population with 91.5 million, Japan has 53.7 million users and South Korea 26.3 million online users, with a combined 60% of the Asian-Pacific region’s Internet population
• South Korean are the most active online population averaging 17.4 days per person Internet usage in May, 31.2 hours Internet usage viewing 4,564 pages in May

I think, it’s time for Google to intensifies its visibility program in the Asia-Pacific region before Yahoo dominates the scene.